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Edit: I misread the post to be 28% CTR, you can ignore my comment.


There’s absolutely no fucking way CTR for those is 28%.

I do not believe that.

Posts don’t even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

Edit: for context, it’s 0.9% on FB, 1.9% on Google.

What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

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I mean, generally I’m all for shitting on reddit, but there’s also a third option: Reader’s not understanding what 28% better than other ad types means.

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Improved by 28%, not at 28%.

That would be some awful idiocracy type of future and we’re not there… yet.

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…but it’s got electrolytes!

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