Maybe if those invasive highly targeted ads were the least bit accurate I would buy some shit from them. Instead half the time I can’t find the product I want without wading through a sea of crap even when I give them a search with specific parameters.
It works occasionally. My late grandmother loves cardinals and I was advertised a card with a big red paper pop out cardinal. I paid $30 for that card, and grandma loved it.
(Buy Washing Machine)
“Hello, I see you bought a washing machine. Would you like to buy a few more?” - Internet Ads
For me it’s been “I see you bought this specific laser engraver. Would you be interested in buying that exact model?”
No. I already bought it, and it’s not a consumable. If I decided I needed a new laser a week into ownership, it wouldn’t be because I was thrilled with that exact model.
Yep and in order for these companies to grow they must continue to increase the volume of ads being shown, which only makes them less effective, which they try and counter by making them ever more invasive.
And that’s where this article comes in.
