3 points
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Content curated by “the core geeks and nerds” might appeal to “geeks and nerds”, not to those consumers.
They want “consumer” content. And if one day they get tired of it then I doubt any amount of “steak” would have stopped them leaving anyway, since that was never what they were looking for. It’s not like reddit has to be the only place they visit in the internet, nor is the internet their only source of consumption. Just because you go to a snack bar does not mean that’s the only place you go for meals.