I mean if there is one company that took risks with their largest franchises it’s Unisoft. Origins literally changed massive parts of the game, arguably even changing the genre. IMO as someone who tried to go back to some of the older games like Syndicate and Black Flag they are really dated in a lot of ways.
They changed the overall game design in Assassin’s Creed Origins, but not out of goodness of their hearts. The game’s new direction was more compatible with microtransactions.
Was it? The primary thing they’re selling through MTX is player and weapon “skins”, which were already a thing in the past games (they didn’t sell them, IIRC, but realistically they could’ve). I guess the booster packs and stuff like that wouldn’t really work without the RPG leveling, although I question how profitable those really are.