Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.

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It doesn’t make sense for them to do because their customers don’t seem to care.

“Malicious” implies intent.

It’s just a guess but all of Googles failed messengers were probably available for iOS, too. Apple on the other hand is known to intentionally make things incompatible with other brands.

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