You can update the TVs settings to block these new large video ads. However, Amazon is getting more and more intrusive with its ads. I imagine that, similar to the Alexa Shows that I also use, every few weeks they’ll tweak the ads, making your previous “disable this” settings no longer applicable. It’s technically a new ad type, so they can auto enable it again. Super frustrating.
Largely in response to these new autoplay ads, I replaced my Fire TV with an LG TV. I’ve got another LG TV from only a few years ago that doesn’t really have ads. This one… does. Damn it. Don’t get me wrong, they’re much less in-your-face when compared to Amazon’s ads. But, damn, does everything just have to be ads now?
For all of Apple’s faults, their Apple TV is pretty decent. A home screen with apps on them; no ads. It’s great
God, if I could just install SmartTube and Kodi/Stremio on an Apple TV, I’d convert in a heartbeat. Until then, I’ll keep my Shield TV Pro.
Install libreelec onto a raspberry pi 4. Its a Linux OS that automatically boots into Kodi.
Kodi has an ad free youtube addon, which you can augment with a sponsorblock addon to skip in video ads.
If you have plex or jellyfin they intergrate really well with kodi. For plex, use plexkodiconnect, for jellyfin, use the jellyfin kodi app.
Flirc has a great remote if you go with the above called the skip.