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All it takes is a critical mass of users to make their own Facebook. A continental divide seems like a good place.
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This isn’t as much about the social media platforms, competing with those is relatively feasible. This is more about the professional infrastructure market. Microsoft Azure, AWS and Google Cloud. There isn’t really a European competitor there, the US dominates this market. We have a huge trade deficit on these services, which Trump “conveniently” didn’t include in his trade war analysis.