Disclaimer: I’m in Australia and here vitamins must comply with certain regulations. Feel free to read about it: https://www.tga.gov.au/news/blog/how-are-vitamins-regulated-australia

I bought vitamin D the other day, and couldn’t help but to notice the price differences, such as:

Brand A: $8 x 300 pills Brand B: $30, x 250 capsules Brand C: $40, x 300 capsules

All had the same amount of vitamin per dose (1000 u). They all had the AUST L label which means they undergo controls to ensure that they have what they claim to have, and that they are made under certain safety standards.

I also buy iron supplements but there is nowhere near this much difference between brands. The only obvious difference was the type of pill, the more expensive ones were gel capsules while the cheap ones were hard pills.

So, are gel capsules really that much better? Is the price difference justified? Are there other issues that could explain the price difference in terms of quality?

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5 points

It’s probably slightly more difficult for them to make, compared to pressed pills, also marketing is at play and they are trying to make you think it’s worth the increase, but it’s definitely not. I’m in the US as well, and the prices are definitely ridiculous. Apparently Tylenol Liquid Gels are a relatively new thing (I swore they had been out for like a decade) and I remember seeing a bottle like 6 months ago that was $27 for like 30 pills! A regular bottle of solid Tylenol was like $15 for 65 pills. Who in their right mind would opt for the Liquid Gels?

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5 points

A high end tablet press can make over 1.5 million tablets an hour with no additional consumables or ingredients, Its purely mechanical. Conventional tablets will definitely be cheaper to manufacture but not to the degree that they are sold at in retail markets the whole sales chain of gel capsules are deliberately marking up the product because if you have trouble swallowing conventional tablets you WILL pay the markup.

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