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I want to see the percentage who gave themselves more than one. They’re the real heroes of this study.
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All of these participants had received a sample of the shock and reported that they would pay to avoid being shocked again.
From: https://news.virginia.edu/content/doing-something-better-doing-nothing-most-people-study-shows , so the chart is actually measuring the second shock.
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Oh, those are the scientists. And yes, they’re the heroes of this study!