EDIT: I didn’t realize the anger this would bring out of people. It was supposed to be a funny meme based on recent real-life situations I’ve encountered, not an attack on the EU.
I appreciate the effort of the EU cookie laws. The practice of them just doesn’t live up to the theory of the law. Shady companies are always going to find a way to be shady.
Road to hell, good intentions and all that. Government fundamentally misunderstanding the role of cookies and the fact that browsers can handle user privacy with trivial effort by default rather than having every single website annoy the fuck out of you with a million goddamn notifications before actually showing you what you want to see.
The annoying popups are an act of malicious compliance from data harvesting companies. The tracking industry wants people to associate the right to privacy with stupid annoyance, so that people will stop demanding privacy.
The legislation does not say anything about cookies. It’s about rights and responsibilities in data collection (no matter how it’s done technically). The “consent” part of it exists as a compromise, because there has been heavy lobbying against the legislation.
This is not a technical problem — we’ve had many technologies for it, and the industry has sabotaged all of them. There was the P3P spec in 2002! It has been implemented in IE that had 90%+ market share back then. And Google has been actively exploiting a loophole in IE’s implementation to bypass it and have unlimited tracking. Google has paid fines for actively subverting Safari’s early anti-tracking measures. Then browsers tried DNT spec as the simplest possible opt-out, and even that has been totally rejected by the data harvesting industry. There are easy technical solutions, but there are also literally trillions of dollars at stake, and ad companies will viciously sabotage all of it.
