Supporting ad networks is not a ‘necessary’ evil. There are many not-for-profit organisations that do not use ads for revenue raising.
What would you suggest then? They’ve been unable to sustain themselves via donations alone.
When writing my previous post I had started writing a list of suggested strategies; but I changed my mind about posting that. I’m not a member of Mozilla. I don’t know what particular challenges they face, and my expertise are not in not-for-profit fundraising. So although I do have ideas, I don’t really want to get into a trap of trying to defend my half-arse ideas against people picking them apart. It’s beside the point. The point is just that it is achievable, as evidenced by other organisations achieving it.
I will say though that they could at least just mention on the Firefox ‘successful update’ page that Firefox is supported by donations, and give a link. A lot of people really like Firefox; and I think that if Firefox asked for donations, they would get more donations.
