Yup, it’s basically what I’ve been pushing for and what I hoped Brave would do when they launched. We’re always going to have ads, and browsers are in a position to make those as privacy-friendly as possible. Give advertisers only as much as they need (total views and clicks, and related, aggregated data), not what they want (individual tracking, “engagement” metrics like mouse movements, etc).

I’ll always hate ads, but I might be willing to disable my ad blocker if the ads respect my privacy and the content on the page is good.