Meh, it seems like the same old playbook Apple has used before. V1 of a new product line is expensive AF, it’s not really intended to sell like gangbusters, it’s intended to be splashy and to learn from the product being in the wild.
The real money to be made is on the lower cost iterations that are built after they learn what did and didn’t work from the pricy version.
Sure but the lower cost iterations already existed. It seems like they’re experimenting in a market that’s pretty well already established.
Yeah, but learning from your competitors products is never quite like learning from having your own in the wild. I say this as someone in product development.
You have a direct feedback channel from lots of customers as opposed to small users tests and focus groups of people looking at your competitors offerings. You also get feedback on your specific silicon, operating system, interaction models, industrial design, manufacturing, and any unique features that are exclusive to your product.
