That’s not at all evil. /s
Hardly. The lesser evil perhaps, but in any context that includes Google there’s never a doubt who’s actually the bigger culprit.
In this case, it includes anyone referencing any publications. Like this post right here.
If publishers had their way, then lemmy.ml, and kbin, and you, and me, and all the instances on the Fediverse making an “unauthorized copy” of any part of the content, would have to pay.