I’m not going to lie, it takes a lot of soul searching.

Start with what you’re passionate about. And I mean really passionate about. What could you talk to someone about for hours, or the one thing in your world that you want to make better, and it frustrates you that it isn’t.

Each journey is highly individual, though passion is a good place to start.

I have, without a word of a lie, watched Simon’s ‘Why’ talk at least two dozen times. I still get threads of gold from it each time I watch it, because each time I do watch it I’ve had a new experience, good or bad, that reinforces why I do what I do, and why they’ll likely have to drag me out in a body bag for me to truly leave what I do.

I’m just that passionate about it. However, that passion took years to develop. Indeed I didn’t even know I’d ultimately land in the career I’m in today 5 years ago, which was very different to my career path then.