It makes me sad because Google used to be great. The main feature that made Google great was the click rejection. Basically the search would know when you clicked on a link and didn’t come back to the search results. This action would add weight to that result as “this probably has the information that was being searched for” so it would be nearer to the top later when others made similar queries.

This was their killer feature, it basically crowd sourced the correct information. After a small amount of time, the correct results would kind of float to the top so subsequent searches would put those results near the top to help satisfy queries faster.

Now? They seem to want to give you results that satisfy their partners, and keep you tied to the results page as long as possible. The focus seems to have shifted from being a good search engine with accurate results, to a meme of how to make money.

Never before has this shift been more clear to me than right now, directly in the wake of I/O 2024; an event my friends have taken to calling AI/O. Pretty much every single presentation was about Gemini and AI generated garbage, but this isn’t what made Google’s new direction clear to me. In the last 20-30 minutes of the event it was made perfectly clear what they were doing with I/O. And to drive the point home, every I/O has showcased stuff you can’t use yet, stuff they’re working on, and other cool shit. Some of it cost money, but there was usually some stuff that was just done because it could be done and it would be made available at some point, a nontrivial amount of it was free. At AI/O, the entire focus was on AI, with little to no non-AI stuff in there, at all, then at the end, they kicked everyone in the shorts. Here’s our prices to access this shit. Buy it. As far as I’m concerned AI/O was a gigantic marketing circle jerk to sell their AI.

It seems that Google has entered the final phases of enshittification.