To load up deer I shot after a hunt.
Or I would if I hunted. Or had a truck.
Seriously though, farmers and heavy machinery contractors legit need trucks.
Where I live, hunters use a Lada 4x4 or a Suzuki Jimny.
Farmers use tractors.
Tradesmen use vans.
Heavy machinery contractors use flatbed trucks.
A pickup truck just seems like the worst of all worlds.
I don’t think anyone is arguing that people who need a truck shouldn’t get a truck. But regular people with trucks is every bit as stupid as driving around in a tractor.
Nobody who could use a truck uses a truck in Europe. Usually, a Van or something is the better choice. I don’t really understand the “american pick-up truck” form factor.
I see your point. If you need to regularly haul stuff, a van is usually a better choice for the average person but I’m skeptical that construction workers, farmers and small moving companies in Europe don’t use trucks.
Here in Germany, I see pick-up trucks more and more, and they often have some company logo on them. They never transport anything either, and the only explanation I have is that they’re basically a “foreman’s car”, driven by people who no longer build things but want to feel like they do.