Some people are looking past the partner or putting “partner” in quotes.
Funko doesn’t handle these takedown requests, they hired BrandShield for this. BrandShield definitely went overboard and their reputation is at risk.
I’ve shopped around for brand protection in the past when scammers registered a domain name with my company’s name in it, and used it to do fake job offers. We got the domain suspended by contacting the registrar, but we didn’t know about it until it was reported to us.
They did it on Funko’s behalf, at their direction.
It’s perfectly fine to also blame the partner, but Funko ultimately bears 100% of the responsibility for the actions they instigated.
They did it at their general direction, but almost certainly not at their explicit instructions.
These takedown factories use ‘how much shit we got taken down’ as a metric, regardless of what it actually was, and LOVE spamming out thousands and thousands of reports at providers until providers do what they want and take shit down.
My personal favorite one was a bunch of morons who didn’t understand how IPFS gateways worked, and would send literal, actual, we-counted thousands of reports over pirated ebooks that were “hosted” on the gateway.
Except, of course, this isn’t how any of this works and while we did push back and argue over months and months about this, not every provider is willing to invest the time it takes to fight these shits.
Also, if you want super giggles, you should look up the standard text that Web Sheriff sends, which claims all sorts of human right volations and human slavery offenses when someone infringes a trademark for their customers. Absolutely unhinged, and there’s dozens and dozens of these companies filling up your average provider’s inbox every day knowing full well that just being annoying ENOUGH will get them a +1 in the takedown metrics.
It’s really got nothing to do with what Funko might actually really be after, and everything about how they can bill Funko more while just using automated scrapers, automated webforms, and people in the Philipines or similar making pennies to just reply to providers with pretty much the same script until the hosting provider gives up fighting and does what they want just so they’ll go away.
When you hire someone to act on your behalf, all of their actions are your fault. They are you.
I’m not saying this shouldn’t be a huge warning sign not to hire this company to everyone else. I’m saying the only possible way to not be the bad guy would have been a statement “we terminated our arrangement immediately and will pay all of the costs of our mistake”.
I could go with this if they actually apologized and fired BrandShield. They did neither of those things, so have demonstrated their full endorsement of BrandShield’s fraudulent behavior.
They blamed the service provider… BrandShield called for removal of the page, not the whole site.
Brandshield sent a fraud report to the domain registrar. Unless they are also your hosting provider, a domain registrar has no control over individual pages, only over the domain as a whole. So this was the only action you could expect to be taken, if you expected the domain registrar to act, and you sent them a fraud report hoping they’d act. So claiming they only tried to take an individual page down is disingenuous at best, and more likely just an out and out lie.
If you hire a hitman you’re still on the hook for murder. Making someone else do your dirty work does not absolve you. Especially when you’re a corporation and literally everything you do is through people you pay.
Terrible analogy…
Brand protection is something that a lot of companies care about and many use third parties to handle it.
A much better analogy is if you were to hire security guards to protect your person and property and an overzealous guard kills someone. That happens often enough, we know the guard is on the hook, but the boss is rarely charged unless he was micro-managing it.
You disagreeing does not make it a bad analogy.
If you hire someone to do a job and the process of doing that job results in someone being killed then yes, you absolutely are to blame, but that’s not what happened here. They didn’t hire someone to protect themselves, they contracted an AI company to delete anything which could paint them in a bad light then made claims of fraud through nonstandard channels to force their way through red tape then threatened parents of their victim when they were called out.
