My question still is why does it feel like the democratic party continues to try to mostly target ‘undecided’ voters. Which I’m still not convinced actually exist in any significant numbers. But I know tons and tons and tons of theoretically democrat voters that just don’t bother to actually vote.

Feels like 80% of the messaging is aimed at somehow flipping a red voter blue instead of actually capitalizing on the blue voters they actually have.

Whereas all I see Republicans do is advertise to their own base. I basically never see them legitimately try to flip a blue voter. They seem to correctly recognize that’s a lost cause, so they spend most of their effort on energizing their voter base.