I know this because I use SimpleLogin to provide each service with its own specialized email address. You can see in the picture the address starts with bixi@sl.***
It’s also possible but unlikely that they sold user data.
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I also assign unique eMail addresses for my online accounts, and also got this eMail today.
It’s likely that Bixi got hacked, not that they sold the eMail address.
Just do what I do – change the eMail address slightly on the mail server and on your online account.