Writing off the full value allows you to deduct that value on your taxes. The actual money you save on your taxes is the value deducted multiplied by your tax rate. For NZXT this will likely be well south of 20%.
They would be better off just selling the inventory at discounts that will actually move it but won’t because it would cannibalize their new hardware sales. Overall they are just deeply mismanaged and chose to do something horribly immoral to try to get out of it.
I’m not trying to make an argument that donating the inventory would have been profitable for them. I think we’re talking past each other. Have a good day.
Not only not profitable, but a massively money-losing venture. Hence why no corporation does this.
I think it’s a strange assertion to say no corporation does this when there definitely ones that do. Money losing is a matter of perspective. Companies use loss leaders to generate other income all the time. Donations are very good PR. Anyway, it was just one suggestion of something they could have done that wasn’t the scummiest thing possible.
