Say it with me kids: Corporations are NEVER your friends. At best you have mutual interests, for a time.
Just look back to everyone who was all in on Google because “Do no evil” and “They aren’t Apple” and so forth. Unity when they were the underdog relative to Unreal. Reddit when they were the “counter culture” social media. And so forth.
I like GoG a lot and have since they first launched. I also remember the French Monk Incident and so forth.
The underdog is often the one that is most pro-consumer, since that is in their business interest. As soon as the take the lead, the doors to enshittyfication open, because business shifts from getting new customers to not letting them leave. (Of course there are exceptions, but this is the case broadly)