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Yanis Varoufakis views Big tech as digital landlords in his book 'Technofeudalism" . He argues that they extract rents from owning the digital space as landlords did in the Middle ages while monetising our attention. They are not capitalists in the sense that they don’t sell goods and services for profit but rather control the environment where others buy and sell.

It’s an interesting take on where we are and how dystopian big tech has turned out to be.

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That reads as an excuse, “they are not really capitalists” type of argument. Yes, they are. They sell products, Microsoft, Amazon, Meta… They all sell products, they are all capitalists to the very core. It’s just that, one of their products is us.

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