You can also use steam as a distribution platform completely free of the 30% cut by selling steam keys through your own site. Steam specifically gives developers unlimited free steam keys and games no cut from the sale of said keys. And it’s not even a work around, it is intentional.
Indeed, the only limitation is to not sell the keys for less than Steam sell them for.
Technically, you can sell Steam Keys for less. But if you sell Steam Keys somewhere else for cheaper, you need to plan giving Steam Customers the same opportunity at some point.
Steam Key Rules and Guidelines https://partner.steamgames.com/doc/features/keys
I bought Steam Keys for cheaper in different stores, like Humble Bundle. I also got Steam Keys for free from devs/publisher (events, giveaway, press).
And If you don’t mind Steam Keys, you can buy games from GOG or Epic and the price is not always the same as Steam.
You can compare prices in “is there any deal”, they only allow authorized vendors. https://isthereanydeal.com/game/shadows-of-doubt/info/ You can see how the base price of Steam Keys are very similar, but the discount changes from vendors.
Technically, you can sell Steam Keys for less. But if you sell Steam Keys somewhere else for cheaper, you need to plan giving Steam Customers the same opportunity at some point.
True, but I would consider that as technically the same as my statement.