A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read
I feel like 90% of people will only look at the first part of a thing tho.
Book titles get read more than the book
Movie posters get seen more than the movie
Album covers get seen more than the album gets listened too.
I did just pull all of this out of my ass though
E: having read the article they’re talking about sharing an article not just reading it which would be different since I don’t think many people recommend other media they haven’t consumed