Very few people have had their car purchasing decisions influenced by Musk, that’s evidenced by Tesla being the top 3 best selling EVs in the U.S. in Q2. Their sales will decrease as competition increases. You could make the argument the lack of competition is what maintains their sales.

This is why they’re leaning hard on FSD, it’s the only thing that could realistically make them stand out once the EV market matures. We’ll have to wait to see if V13 delivers (was supposed to release in October…) in order to gauge their future as a company.