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13 points
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After middling success putting a modern take on simple rock beats, they renamed the band to The Wiggles and specialized on childrens entertainment.
Through a combination of record companies wanting nothing to do with them, and a willingness to tour in the wake of the World Trade Center attack when nobody else would, the new band becomes wildly successful and gets to keep all their own money and not share it with a record company.
3 points
