Personally I think that financing a platform like this with premium subscriptions is illusory. I could be wrong but what are they going to offer as a premium?
I think it may be interesting to note that Spotify is closing its first green year in its history this year, for reference.
I think they described some basic-ish stuff you’d get if you subbed, like longer video uploads. There were a couple of perks that I don’t remember off the top of my head.
And that may not be the only revenue stream in the end. They may still get financing from somewhere else, which certainly has its issues. But at least trying to figure out something while they are relatively small is probably a better approach than waiting until the walls are falling down and then scrambling.