Threads had more users than the entire non-Threads fediverse within a day or two. Mastodon is not the competition.

identity fraud

I’m sure they could find some way to have the terms of service agreement include a paragraph on how a handle is the property of Meta and not a user identity.

My favorite fair trade drink endorsing Coca-Cola.

Business accounts can be exempted from injected advertising.

Without the ads being clearly separated as required by many jurisdictions.

Post the ad as an image attachment and put the advertising disclaimer within the image? There’s a lot of ways they can make an ad disguised as a post, and not all of them are as easy to filter out as a quick text search.

Not targeted advertising in any way.

If @OutdoorsyOdin posts content about hiking and mountain climbing, you can make a reasonable guess that the subscribers are going to be interested in that kind of activity. It’s not targeted to a specific user, but it’s good enough to serve ads targeted at specific lifestyles or hobbies.

Users could just opt not to follow Threads accounts.

Exactly.

Anyways, this whole thing is to show that they could try to enshittify their fediverse integration if they really wanted to. There’s no technological barrier preventing them from sending ads through ActivityPub.