no paywall
Reposting this here from the discussion in !news@lemmy.world:
There’s a real argument for a Mastodon use case for news organizations, governments, and colleges.
If they’re just seeking engagement, then they have to wait for the platform to grow. But this isn’t about that.
Many news organizations already have comment sections on their website, and they want to push out information on breaking news as quickly as possible. They need a platform to do those things. So, a lot of them use Facebook for embedded comments on the page and Xitter to breaking news. The thing is that they could use mastodon for both, and run their own instance, which would give them total control and not be at the mercy of Musk or Zuck.
Colleges use expensive proprietary messaging apps for students, clubs, and teachers that they can monitor and adjust to fit their needs. Mastodon offers that.
Governments sometimes end up in legal hot water due to freedom of information, etc. that comes with corporate social media. Mastodon offers the freedoms and controls necessary to disseminate vital information and to allow or reject posts as required by local laws.
The point is that Mastodon is an effective public facing communication system that also allows internal controls by the host.
The only publicity and marketing budget that the fediverse has is us, so any opportunity to promote it is our job. Government, education, news. These are the vital areas to promote.
There’s no need for mastodon to be in the mix here, whatever software they are using can federate directly. I know wordpress already has a plugin to do exactly that. (I have no idea what CMS major news outlets use, hopefully not wordpress)
For the news articles themselves, each of the major companies is using a major CMS system, many of them developed in house or licensed from another major media organization.
But for things like journalist microblogging, Mastodon seems like a stand-in replacement for Twitter or Threads or Bluesky, that could theoretically integrate with their existing authentication/identity/account management system that they use to provide logins, email, intranet access, publishing rights on whatever CMS they do have, etc.
Same with universities. Sure, each department might have official webpages, but why not provide faculty and students with the ability to engage on a university-hosted service like Mastodon or Lemmy?
Governments (federal, state, local) could do the same thing with official communications.
It could be like the old days of email, where people got their public facing addresses from their employer or university, and then were able to use that address relatively freely, including for personal use in many instances. In a sense, the domain/instance could show your association with that domain owner (a university or government or newspaper or company), but you were still speaking as yourself when using that service.
