They usually are free to play with predatory monetization mechanics. That was especially back in 2016 when thanks to these games, the mobile gaming revenue outpaced PC and console gaming revenue.
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Most mobile game developers just want to attract whales. People who spend thousands of dollars in their app. They don’t care about everyone else because they don’t make any money off anyone else.
For some games, 20% of players spend $1800 or more a year. One of those people spent $90k.
So if your game sucks for everyone else, it’s not a big loss.
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