On Halloween I had a friend I thought was fairly Democratic say he was close to voting for Trump and that’s when I felt the dread.
He joked about the insane amount of spam texts he was getting, but no real answer. He did say he ended up voting Harris/Walz.
My moms’ voted for Trump I suspect and they’re avoided voting for Republicans for a long time because of homophobia. One of them would ask things like “do you think a woman can be president” and would talk about how great she thought the stock market would do under trump. They just retired, so their well-being is now a lot more dependent on the value of their 401k than before though, so it might just be that rather than broader trends. Otoh, I’ve also seen her listening to like 30+ minute snakes salesman things on Facebook and be seriously believing of the obvious scam.