Corps have been complaining for years already that people aren’t buying enough. Millenials are killing this industry and that industry because we don’t consume enough - “enough” being whatever level they’ve decided we should consume. They feel entitled to our dollars, whether or not their product or service is any good.

If they were smart, companies would lower prices to be more competitive and incentivize people to buy more. Instead they’ve doubled down and posted armed guards at the store exits to intimidate the customers they have left. They’ve slipped data collection into every interaction. It’s pretty obvious they’re not playing the long game anymore.