Totally get it, if it’s not worth it, don’t buy it.
I pay right around $20/month for unlimited movies. It made it affordable and fun to be able to go see a movie whenever I like. Sometimes my wife and I see a few movies in a week, sometimes we might just see a few movies a month. The way it balances out, we still see a ton of movies super cheap. If we want a popcorn or soda, we have loyalty points built up that cover it. We might pay $1 to upgrade to the large.
I love seeing movies on the big screen. I like that it forces me to pay attention compared to distractions at home. It’s immersive. I live in a small town so the theater isn’t usually packed.
I pay right around $20/month for unlimited movies.
I pay £17.99/month and that pays for itself if you go twice a month - I go at least twice a week and the last couple of months I’ve gone an average of four times a week. A friend also has the same pass to prompt him to get out to the cinema every other week.