A much more likely meaning is “means much less than it could” because elements of capitalism are greatly diminishing the benefit of awareness by keeping people from doing anything about it once they become aware.
To put it another way: it doesn’t help as much to remind people to take care of their teeth if you also make sure that a toothbrush costs $10,000
How do I not take this literally?
Learn to use language normally?
When someone says “I blew them all away”, you think someone is talking about exploding bodies instead of impressing people?