Because people dream of making it big, being viral, being an influencer with a ton of followers and money. That one second of fame is still tantalising to a lot of people.

Also a lot of these apps (not reddit, but the others like Facebook) are installed on phones by default. To many, they are just what the internet is.

Nana and grandad used to do email. Now it’s just racist rainbowflag-phobic reposting on Facebook and wondering why their grandkids that haven’t looked at FB in a decade don’t contact them.