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No shit.
Like all new technologies, there is a time when bunches of companies jump on the band wagon to get in on the action. You can see it all throughout the history of the industrial revolution.
They mostly know that there will come a great weeding out of those that can’t handle the technology or just fail from poor management. But they are betting they will be among the 1% that wins the race and remain to dominate the market.
The rest will just bide their time until the next Big Thing comes along. And the process starts over again.