https://www.goodwill.org/press-releases/goodwill-celebrates-national-thrift-shop-day/
It’s literally their entire marketing scheme. And if the Goodwill near you is offering good prices still then that’s great. But this is something people have noticed.
My local one has a banner up for Halloween costumes, but that’s about it. There are some generic “feel good” images of people being happy to work inside on the walls, but it’s not like it rotates or has ads or anything. Just generic cheerful “thank you’s.”
There is nothing about how the store is there to sell cheap things to the working class, just that their charity helps people get jobs.
That’s just inside the walls too. I’ve never seen any kind of actual ad for Goodwill in print or online.
You can easily find video ads of goodwill on YouTube. And I linked you their literal strategy.
You said earlier that “Goodwill specifically markets itself as a thrift store to help the working class while also helping homeless and disabled people get retail experience to get normal jobs.”
They certainly advertise the second part in that link, but I didn’t see anything about the first part, which is what you seem to mainly be upset about.
They are pretty up front about selling donated goods to pay for their charity work of job training. They don’t claim to be a “thrift store to help the working class” at any point.
