We should be using the term correctly so that people learn to read it correctly. Otherwise we’ll have a society of people who think technology is whatever Elon Musk is up to, and that’s no good at all.
Begone, prescriptivist!
Hahaha jk, but I agree in part. For the other part, though, I think there is a partial duty to a communicator to realise how words will be interpreted, and use the word as they know it will be understood. Or else they should do some work to explain their meaning.
For instance, in the comic, the word “technological” could be removed altogether, and the meaning is only clearer for it.
I think we should be getting people excited about social technologies, and using the symbols of mainstream technology hype is a good idea. Symbols tell people how to feel. If we use techbro Steve Jobs presentation symbols to advertise walkable design to techbros, maybe people will get hype for walkability. I know I’m hype for walkability.
I may sneer at the commodification of livable designs, but I guess I see your point… We’ve gone way beyond the scope of this comic, using a single word as a launching point to talking about leveraging hype machines for good.
Would you care to give an example? I have a hard time picturing this kind of thing as sincere, because it’s usually the tip of the spear in a cynical marketing campaign to divest people of their money.
