This is the sort of thing that the old internet could really deliver on. Chances are, a search query could lead you to some guy’s hoodie blog, and he just liked hoodies, and posted honestly about them.

Now, it’s all a mess of SEO pumped affiliate link lists filled with crapware. If the query is even thinkable, there will be AI generated pages stuffed with sponsored links, ready and waiting for you. And with search engines preferring recent results, that’s the type of page you’ll be served.

I’ve had decent luck using marginalia search to seek out some of those old internet type results. Obscurity works as a barrier to corporate infiltration. Plus you get page results that don’t have a million tracking and analytics scripts running on them, which is refreshing.