Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.
The model for most the content on the internet doesn’t work without advertising. The people who are “zero tolerance” on ads are going to prevent possible compromises from being made and just encourage an arms race. I don’t think we win that arms race, we get more insidious forms of tracking and brazen advertising.
Whatever compromise anyone tries to come up with will be ignored and exploited as hard as advertisers possibly can.
A compromise that actually works would depend on advertisers actually complying. The advertisers that do will be vastly outnumbered by the advertisers that don’t.
So we’re getting the arms race either way.