Ads upon ads upon ads
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For that you need passionate people who are wealthy and not primarily driven to acquire more wealth. That seems to be very rare in large scale businesses.
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It isn’t wealth that breaks or makes it. The system, and in this case the shareholding system makes it or breaks it. Valve owner Gabe is insanely rich (in the billions I assume) yet, because the system he put up, it is consumer friendly.
The system is the one, not the people.
