Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.
This is the near term EV future we should strive for vs expensive, heavy, and environmentally painful 300+ mi SUV and truck.
Even for the 300+mi vehicles we should be striving for sedans and wagons, not SUVs and trucks. Less weight and height means a better combination of handling and ride quality. There’s a good reason Mercedes charges you more for the S-Class sedan than the bigger, heavier GLS-Class SUV. The former is optimized for luxury, the latter they market as the “S-Class of SUVs”, but really, it’s optimized for size. This is despite the fact that usually there’s a “SUV tax”. SUVs just cost more than their equivalent sedans and wagons.
