Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).

The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.

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No, no no. They fixed opting not to put a cheap anti theft device in a decade of cars by “updating software” and installing “dont steal this” window stickers. Some lucky devils that couldn’t get software got a new metal ring in their steering column, and then a sticker. You could even go to your local police department in some locations and get a free, ridiculously useless steering wheel lock, if you heard about it. Mail them to customers? Nah, that might cost money.

Dont worry, they only did this in the US. Every other nation has laws about having an immobilizer in cars, but not the good ol’ USA. Kia even had them in the same models sold elsewhere, just not the US models.

It only affected about 1 million people so far though, who have at best had to go in and have a half ass fix applied at a dealership while being upsold. That just leaves 7 million unprotected cars out there.

At worst, whats a few thousand stolen cars and even more shattered windows among friends? Surely no fine or penalty should occur.

Ohh, also, the software update doesn’t seem to be working.

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