For customers still unsure whether they’re ready to make the switch to an all-electric vehicle, Ford is sweetening the pot.

Today, the company launched a new initiative called the “Ford Power Promise,” in which it will provide a suite of benefits to customers who buy or lease a new EV. And chief among them is a complimentary home charger for all new customers, as well as the costs of standard installation.

The charger that’s being offered is the company’s Ford Charge Station Pro, a $1,310 Level 2 charger that comes with a standard CCS1 connector. Ford declined to put a monetary value on the installation but said it would cover costs up to 60 amps of power and 80 feet of wire run. Customers who need to upgrade their home electrical panel before the installation, however, will need to cover those costs themselves.

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5 points

GM had a similar deal when I bought my Bolt. It was pretty awesome, since my panel is on the other side of my house from the garage and it would’ve cost about $1500 otherwise. Lots of horror stories with the middleman they used (QMerit) and people having “non-standard” installations over silly little things though. Hopefully Ford has a little better implementation.

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2 points

Can confirm with Qmerit. Needed a service upgrade (that was not possible due to unrelated factors).

Other options included disconnecting a different circuit, or installing a charger with load sensing. Both would’ve been about 15 minutes of work, and were an extra $600 on top of the $1000 that GM was paying.

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