When I look at those numbers I think “Apollo was made by 1 dude with some occasional help from another person. Reddit is throwing half its budget and 200+ bodies at its app and site, and it’s a fucking disaster.”
The comparison is even more apt when you remember that the official Reddit app also used to be the most popular and great 3rd-party app called AlienBlue, which was purchased from 1 guy and rebranded a decade ago.
It’s pretty clear that the reason why the official Reddit app isn’t good is because a good experience for their users isn’t their goal.
a good experience for their users isn’t their goal
They are in tension with the more pressing goal of extracting revenue. But how do you extract revenue from a site that’s mostly just “user content” + “ads” in an era when ad revenue is plummeting?
Maybe if they increase the prices on Reddit Gold?
Different goals. The goal of Apollo was to make a good app. The goal of the official reddit app is to show you ads and siphon money off you.
I guarantee you a good chunk of that R&D money is for making ads more profitable and other monetization.
To be fair, the point of Apollo was to also make money. But it was to make money by selling you things that made a nice experience nicer. Reddit makes money by selling you stuff that makes a shitty experience slightly less shitty.
I said it before on Reddit and I will say it again here—
If Reddit has asked me for a premium subscription to use my favourite third-party app, I would have fucking paid.
Just bad business all around
