A new project launching today aims to capitalize on the momentum seen within the fediverse, also known as the open social web, which describes interconnected social networking services powered by the ActivityPub protocol. Co-founded by the co-author and current editor of ActivityPub, Evan Prodromou, a new nonprofit organization called the Social Web Foundation will focus on expanding the fediverse, improving ActivityPub and the user experience, informing policymakers, and educating people about the fediverse and how they can participate.
Google pulled it off with GChat. All told, those of us who run our own XMPP servers aren’t even a rounding error when compared to everybody who uses Google Chat, FB Chat, Slack…
Interoperate with it. Add proprietary extensions faster than other implementations can keep up with (at least two orders of mag). Render software that isn’t yours unusable by suddenly cutting over to something else internally; let connection attempts continue for a while to frustrate users while simultaneously releasing your own. Then cut away all points where legacy connection attempts could be done.