I think doing nothing is an overlooked business strategy. Companies always expect change and improvement. There must be a new version, a new redesign, a new functionality, a new hype. It looks good on paper and signals leadership to the investors, even when what the customer really wants is just stability and consistency. We saw it with Windows, where Microsoft’s endless hype-chasing led us to Windows 11. If stagnation is one extreme of business strategies, then whatever these tech companies are doing is the opposite extreme.

Valve knows what to change and, more importantly, what not to change.