Intro: Webtoon is an app/website where (mostly Korean) comics are released in short episodes. Those episodes aren’t released all at once but usually once a week, you have a free unlock a day and if you want you can have more by either watching an ad or by paying with coins, that are paid with real money. With the smallest purchase ($6), an episode can be unlocked with 3 coins (¢35) up to 7 (¢80). You can also skip the wait by paying with coins. I used it for years and I was ok by watching the ads at the end of each episode. It limited myself to one a day, otherwise I would scroll for hours. But, at the end of June 2024, they did the IPO, so that means ✨enshittification✨
So the guide on how to push away users to piracy:
-
Have a scary reminder at the beginning of every episode that says that piracy is illegal. (I can’t screenshot that without a rooted phone, it’s blocked). This helps the user to have a daily notification that yes, this content is also available somewhere else and you’re not bound to artificial limits.
-
Put the last three episodes of a series started 3-4 years ago in perpetual paywall. No more “just wait one week to get the new episode”. You want to see how that 200 episodes story that you’re reading almost every day for 3 years ends? LOL pay $6 to buy a coins package!
-
Now that the user is pissed that they can’t know how the story ends, they’ll just search it on the illegal sites, since over the past years they had to skip through 200 reminders that yes, this story is also available over there.
it’s better than i expected, I assumed it was a sweatshop situation reading comments from smaller authors like the one of “emmy the robot” that had to stop because they didn’t share the ad revenue anymore
Webtoon is still shitty in other ways. When they adapt a property, they want it their way, regardless of the author’s original vision. I’ve seen several stories that originated on Royal Road get Webtoon adaptations, and the adaptations always seem to change or leave out important parts of the story, making characters look stupid or just completely replacing entire sets of characters, forcing the story to diverge substantially when inevitably something they got rid of turns out to have been critically important to where the author was taking things. They turn great stories into middling slop every single time.
