I wish more news organizations would do this. Make the instance only for the employees and have the public follow them through public instances.
It solves the following issues
- Social media independence
- Validate account authenticity through the instance domain name
- Ability for followers migration between instances (leave, join, change news organization)
I definitely agree on news organizations doing this (and even government departments), but the problem with Mozilla doing it is they were running a server any of us could join - if they don’t have the resources to run it for themselves, they definitely shouldn’t be doing it for others to join.
The whole Fediverse is still a little on the niche side, but if growth continues, I think this is exactly another development. When you work for Company X, your work email is usually somebody@companyx.com, likewise I would expect official Fediverse presences.
Where it will probably take off though is when somebody starts selling corporations a turn-key solution. Kind of how products like Outlook took over corporate email.
